For many entrepreneurs, strategy often seems to be an afterthought, and the process of creating a great product through experimentation. So think first, then measure, and then figure out the business model if successful. But it is true that having a mesmerizing product that the customer wants to buy is not comparable to anything else. However, they are considered not a substitute for a clear strategy. One of the trickier issues in strategy is that, instead of putting too much emphasis on one part, founders can make the best of their familiarity with fundamental principles. The first point I’m proposing here is – the most fundamental question every successful business must answer – how are you creating value for your product and who are you making it for? How are you planning to release that product to the market? And how is your product different from others and what is its source?